Goodwill Kentucky operates across retail, nonprofit services, and workforce development. I worked across web, print, and in-store environments to support a range of initiatives, from marketing campaigns to large-scale retail graphics across multiple locations.

The focus was on building systems that scale across teams and locations, creating consistency across physical and digital spaces while keeping execution clear and manageable at the store level. I also contributed to video and content production, supporting campaigns with motion and storytelling alongside static design systems.

Web, print, and retail system